Target Audience

With the help of the research from questionnaires we decided to base our target audience on teenagers around the age of 15 as we don’t have any inappropriate language and violent scenes.Here are a 3 things we came up with to help us decide this in detail:

Gender:
We have decided that this type of segmentation in our target audience is not relevant to our thriller film, as we feel that both genders like films of the thriller genre.

Race:
This is another type of segmentation which does not matter in the target audience for our film, as we fee that any race will like the genre of thriller. There are some types of films, such as the ones produced by Bollywood, whos target audience is mostly a certain race, Indian.

Age:
We have decided to make our film a 15 as it does not have any violent scenes and it will be perfectly suitable.